It’s a real pain when you have lost a big fraction of your search engine traffic, all of the sudden (or slowly by time). There might be just a single reason for the traffic drop from Google source.
Google the giant search engine which shares more than 60% of the total global searches. We know that Google is known for its accuracy and its logarithms which gets updated frequently to provide much more better user experience. Be it Panda update or Google’s new humming bird update, it threw ranks of many bloggers in my friendzone. Also the Pagerank and Domain Authority are playing crucial factor in ranking website in SERPS.
Google has officially stated that they are penalizing low quality websites. So if you have experienced a sudden traffic drop then it could be just because of Google’s update. Everyone in the blogosphere knows that, now a days poorly written article proves to be a sin for any blog. So keep these things in mind before hiring any content writer or accepting guest posts. Not only this, there are many small things which are responsible for traffic drop. We will mention each of them further in this article. By following these simple methods you can get back your lost search engine traffic, just take a look.
First of All Check : If Google Analytics Tracking code has been removed?
Many of the users get worried about the traffic drop without realizing that they have mistakenly removed the Google Analytics tracking code while changing the theme or removing the plugin. It happens when a new programmer starts messing with the footer.php file which contains the tracking code.
Recent Theme Change
This is the most common reason due to which Google pulls down traffic of any website. No, I’m not telling that theme change is responsible for it. But if you change your theme to a poorly optimized theme, which is designed by a bad coder with broken scripts. Installing a pirated theme of a premium one is also a bad idea, most of the nulled themes have spammy links and codes which really harms your website. In the wordpress platform we prefer to use a paid theme over free theme. But if you don’t have bucks to purchase a premium theme then don’t use nulled theme, it will ruin your blog.
Also which changing theme we have to be careful about the site structure and header tags compatibility with the old theme because it affects Search Engine Optimization. You can also run a site audit for checking your site for broken scripts.
Problems with CDN
Have you recently started using a Content Delivery Network like Cloudflare? It is really important to use the right settings with CDN system, there are many options like Spam Protection. The if you set Spam protection to aggressive level. Then the CDN system might get confused with real visitors and spambots and thus it will block real traffic too. This was the case in my last blog while I started using Cloudflare and I face a sudden drop in my traffic (no I wasn’t penalized by Google, it was due to wrong settings in Cloudflare).
Is your Website been a victim of Negative SEO?
Getting a sudden traffic drop due to negative SEO? Negative SEO happens is when your competitor automates large amount of spammy links to your site. Which lowers your site’s link juice and thus pulls down your Search Engine rankings.
Public & Private Who.is
Many of the domain registrars offers you to hide your who.is but does it affects your site rankings? Doesn’t it appears like sign of something to hide. Matt Cutts quoted at Pubcon 2006.
“When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
Social appearance of any website is now proving as a major ranking factor. Earlier creating backlinks was doing the task for ranking high in Google. But now, you also need a good Social standing to get better Google rankings. Again, Social networks like twitter, Facebook and Google+ could be a vital source for your site’s traffic
If your site is low at social networks then, start now and create a facebook page with good number of followers. If done correctly then it could prove to be a boon for your Google Search Engine’s rankings.
This is one of the major factor while determining search engine rankings of any site. Have you recently used any automated backlinks generator which is creating poor backlinks? Backlinks are actually similar to content’s concept, you need quality more than quantity. Backlinks building should be taken seriously and this task shouldn’t be handled by any automated tools.
You straightaway need to remove bad backlinks and create good manual high quality backlinks. You can use Removeem tool to remove bad backlinks pointing to your site.
Creating Engaging Content
Google has clearly mentioned that “Content is the King”, so why not improve your content to regain your search engine traffic? Make your content in a way that the visitor get stick to your site and doesn’t leaves it without going through the website. You can use many plugins and tools to add “related post” which can potentially engage your visitors.
As mentioned earlier in the article, don’t ever publish a poorly written/optimized article on your blog, it harms your blog more than anything. Do a proper keyword research before starting to write article on your blog. I would recommend using Long Tail Pro keyword tool which costs 97$ for lifetime, you can add a platinum version by spending 20$/month for the same. If you don’t have enough funds to get LTP tool then Google Adwords Keyword Research tool will also help you finding potential keywords.
These were the major and probably all the methods which you could use to get back your Search Engine traffic. In-fact, it could even help you to gain more traffic for your website. So what are you waiting for, start implementing above tips and sit-back seeing hikes in your blog’s traffic. Hit a small thanks for my work, it will give me boost to write more awesome articles. Also if you need any help or have any doubts in your mind, ask them in comments. I willl be there for help.